A user survey that’s worth your time

When I first started with Statistica (back in the pre-2014 StatSoft days), I quickly became aware of a variety of external user feedback programs in the analytics space. Several industry players produced overlapping survey opportunities, and there was always the fear of developing what is commonly referred to as “survey fatigue” among our customer base. For practical reasons, we chose not to promote all of them with equal gusto.

But you can tell a lot about people and organizations by the questions they ask. Personally, I was always impressed with the Rexer Data Science Survey because it seemed the questions it asked of participants were the kinds of questions that I would want to ask in a face-to-face conversation. Not only did it prompt users to list and rate their analytics tools, but it also requested deeper information about HOW LONG they had used each tool, and WHAT factors about each tool did they like or dislike, and HOW did they prefer to use each tool and WHY. And the survey further requested users to prioritize these factors from least to most important. The Rexer survey seemed quite interested in what goes on in the minds of users so as to glean what influences choices and behaviors.

There is much more to the survey, of course. But it is obvious Rexer Analytics (the firm behind the survey) has an appreciation of user perspectives and issues, and also a clear understanding of what data is relevant to achieve a high-caliber, useful report once the survey responses are fully analyzed.

This all makes sense, because every analytics vendor potentially defines success differently from its competitors. Similarly, every analytics practitioner likely defines satisfaction differently from his peers. As they say, one size does not fit all. Users’ definitions and priorities can be perpetually fluid in a dynamic marketplace that changes drastically between survey periods. So, the Rexer Survey takes a solid stab at identifying what different users find attractive and satisfactory in different situations with different tools. The end result is a tapestry of insights woven from the myriad data points provided by thousands of users. The more users participate, the richer the tapestry.

As a marketing guy, I will be the first to admit that Statistica’s high marks over the years have probably biased me in favor of the Rexer survey. Who knows for sure? But, even in the absence of favorable input from Statistica’s satisfied customers, I like to think I would have been impressed anyway with the survey’s practical questions and comprehensive analysis.

If you haven’t taken the Rexer Survey before this year, now’s your chance. But don’t wait: The next survey won’t run until 2019. Click here and use Satistica’s access code M3ND5.