Technology company improves marketing strategy using analytics

Dell maximizes the value of its marketing and sales activities by adopting its own analytics platform


Business need:

To help its clients better understand customers, improve marketing and increase revenue, the Dell Global Analytics team needed an advanced analytics platform that is both powerful and easy to use.

Solution:

By migrating from a legacy analytics platform to Dell Statistica, the team can now deliver better business value quickly and easily. Menu-driven workflows replace complex custom coding to improve efficiency, and exceptional power and flexibility ensure quality results.

Benefits:
  • Improves efficiency with a menu-driven approach that requires no coding
  • Delivers powerful analysis tools and a wide range of options
  • Fosters creativity and encourages exploration of analysis techniques
  • Delivers better business value with easy-to-understand visualizations and other deliverables

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